Lift Foils, creators, innovators, and developers of foils, surf foils, and foiling equipment – announces today the signing of John and Nathan Florence to the Lift Foils team, in conjunction with the launch of the new Florence Collection by Lift. A groundbreaking collaboration, well known and highly regarded professional surfers look to work with Lift Foils to highlight the ways in which surf foiling is a complementary and essential tool for watermen and women seeking to deepen their connection to the ocean, remove themselves from crowded surf lineups, and allow surfers to still enjoy and explore on open water when surf conditions are less than ideal.
The Florence brothers are renowned for their surfing achievements, deep appreciation of the ocean, and as avid stewards of ocean conservation and protection. Together, they bring an authentic and passionate perspective to surf foiling. Through this collaboration, John and Nathan will share their stories and experiences, showcasing how foiling can expand the horizons of any surfer’s journey. Downwind foiling, with its unique blend of innovation and opportunity for exploration, offers new ways to engage with the water, making it a valuable addition to the quiver of any ocean lover.
“I’ve grown up around the ocean, spending almost every day of my life enjoying it, whether it’s surfing, bodysurfing, or sailing,” said John Florence. “In the last few years, downwind foiling has become a big part of that; being able to ride waves miles offshore and essentially go as long as you want is a dream. Partnering with Lift allows me to dive deeper into that world, and is an exciting opportunity to help design and hopefully inspire people to enjoy the ocean in a different way.”
Leave a Reply