lead the purpose-driven company in continued creation of world-class triathlon, trail running, road running, and cycling events. Andrew Messick to remain as a member of the Board for The IRONMAN Group and an advisor to DeRue to ensure a smooth and successful transition.
TAMPA, Fla. (Jan. 29, 2024) – The IRONMAN Group has announced today the appointment of Scott DeRue as its Chief Executive Officer. DeRue joins The IRONMAN Group from Equinox where he served as President. DeRue will join The IRONMAN Group’s Board of Directors.
DeRue’s career has been dedicated to creating life-changing experiences that help people discover and maximize their potential. At Equinox, DeRue oversaw a global lifestyle brand and health and wellness business that included 107 fitness clubs, a connected fitness platform, a large personal training and coaching practice, and digital commerce and media properties. During DeRue’s tenure, he led the company through significant rebuilding and growth, with a clear focus on maximizing customer satisfaction and engagement, which allowed Equinox to rebound successfully from the pandemic, inspire innovation, and achieve record-level operating performance and engagement with the company’s community of members and subscribers. Before his appointment as President, DeRue served for three years as an independent director on the Equinox board.
Prior to joining Equinox, DeRue served for five years as Dean of the Stephen M. Ross School of Business at the University of Michigan, where he and his team led the school to strong success setting new records in brand rankings, admissions, research, financial performance and fundraising. Prior to becoming Dean, DeRue held various faculty and leadership positions at Michigan for over a decade, taught and advised companies on team performance and organizational transformation, and was recognized as one of the 50 most influential business professors in the world. He began his career with the Monitor Group (now part of Deloitte) as an analyst for the company’s private equity business, and subsequentl
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