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On Signs Iga Swiatek And Ben Shelton To Head-To-Toe Tennis Deals
Tim Newcomb
Contributor
Tim Newcomb covers tennis gear/business, stadiums and sneaker tech.
Mar 20, 2023,07:45am EDT
Updated Mar 20, 2023, 03:01pm EDT
Iga Świątek On tennis
Iga Świątek switches to On for her new endorsement [+]
deal.
On
If having Roger Federer wasn’t a strong enough tie to tennis, On has put the sport on notice. They want in. And they want it in a big way, announcing the signing of WTA World No. 1 Iga Swiatek and rising American star and ATP World No. 41 Ben Shelton to deals that will eventually have both athletes in head-to-toe On tennis gear.
“I’m very excited to be the first female player to join with On, and truly thrilled how On’s Lightning innovation team works and adapts technologies to meet the demands of athletes, supporting their careers,” the three-time major champion says. “It has been very inspirational for me to develop my ideas and needs with them, working on my current and future gear.”
Swiatek, 21, and Shelton, 20, will debut On’s inaugural line of tennis apparel at the Miami Open. The newly developed on-court collection for the professionals gives On its first official foray into tennis apparel.
Ben Shelton On tennis
Ben Shelton announces his endorsement of On. He [+]
will start wearing the brand on the court in Miami.
On
Fans may know the footwear a little better. The Roger Pro sneaker was first introduced on court by Roger Federer in March 2021 and has been seen on the world stage since, worn by a variety of professional players.
On says an in-development new edition of The Roger Pro shoe is being “custom-designed in close collaboration with both players, Roger Federer and the Lightning innovation team at On Labs to meet the demands of the player’s individual style of game.”
Once the footwear needs get sorted, expect both Swiatek and Shelton to wear head-to-toe On product.
Iga Świątek On tennis
Iga Świątek in On tennis apparel. She will [+]
eventually switch to On footwear too.
On
“Iga and Ben represent the next generation of world-class talent,” says Federer, also an investor in Swiss-based On since 2019. “Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”
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