Carlos Alcaraz, the 21-year-old Spaniard, has made history as the youngest man to capture Grand Slam championships on three major surfaces: hard court (2022 US Open), grass (2023 Wimbledon), and red clay in Paris. Before achieving this milestone, Alcaraz signed a massive contract extension with Nike, his apparel and shoe sponsor, reportedly worth $15 to $20 million annually over the next decade.
Alcaraz’s new deal with Nike places him alongside tennis legends Rafael Nadal and Roger Federer. The contract’s value is underscored by his recent earnings, such as the €2.4 million (approximately $2.6 million) he won for his Roland Garros victory. In comparison, the 2024 Australian Open champions, Jannik Sinner and Aryna Sabalenka, each earned $2.08 million.
Nike plans to develop Alcaraz’s unique brand logo, similar to Nadal’s iconic bull logo and Federer’s classic “RF” logo. This initiative aims to solidify Alcaraz’s identity in the tennis world and enhance his marketability. Alcaraz, who signed with Nike in 2019, now joins rival Sinner, who also has a long-term contract with Nike, as one of the faces of Nike men’s tennis. This partnership promises to drive men’s tennis forward with their exciting rivalry.
Nike’s top women stars include two-time Australian Open champion Aryna Sabalenka and four-time major champion Naomi Osaka, further highlighting the brand’s commitment to excellence in tennis.
Alcaraz’s contract extension with Nike not only reflects his current success but also his potential to become a dominant force in tennis for years to come. As he continues to make history on the court, his partnership with Nike will undoubtedly play a significant role in his career trajectory. World No. 2 men’s tennis player Carlos Alcaraz has signed “a massive contract extension” with Nike that will see him placed “in rare air along his tennis heroes” — getting his own custom logo. The deal, first reported by Spanish outlet Relievo, is valued at $15-$20M annually and will see Nike “develop Alcaraz’s own unique brand logo, which is reportedly being designed now,” as Nike did with Rafael Nadal‘s iconic bull logo and the Roger Federer “RF” logo. Alcaraz signed with Nike in 2019 and was initially under contract through 2025. The extension makes Alcaraz and rival Jannik Sinner “the faces of Nike men’s tennis moving forward”.
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